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Black Sky Thinking

Jai Paul: A Scam To Feed The Internet Sausage Machine
Alex Macpherson , April 19th, 2013 05:54

It wasn't just the fact that Jai Paul's music is "cobblers" that got Alex MacPherson's goat. Here he explains why the album/non-album farce is representative of the click-at-me desperation of the blogosphere

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So, which major label musician pulled off the best PR stunt last weekend? Justin Bieber, who triggered a tsunami of tutting on Twitter and beyond with a tone-deaf comment in the Anne Frank House guestbook? (Tone-deaf or trolling? Same outcome, ultimately.) Or was it Jai Paul, the XL-signed producer whose career to date consisted of little more than a couple of shonky demos and a carefully cultivated aura of mystique, apparently uploading his debut album to Bandcamp out of nowhere?

A day later, Paul denied the legitimacy of the release, though in deliberately ambiguous terms that would make a politician proud. (Only three days later did XL specify that the upload had been illegal.) Cue, amusingly, synchronised music journalist back-pedalling; cue, unfortunately, some deciding to channel their energies into "detective work" ("emailing PRs") as though this a story that required hourly rolling updates.

Whatever the truth, the winner, undoubtedly, is Paul. Sunday's non-album non-release saw him catapulted up to Bieber's level as his name trended on Twitter; the denial, issued not immediately but after a decent amount of time had elapsed, ensured that he remained a talking point. The entire farrago reinforced Paul's brand twice over - initially, as the kind of mysterious free spirit so outside of the music industry's strictures that he would just upload his album without announcement; and then, as the chatter refused to die down, as a Big Deal in the music industry.

Helpfully, too, the emphasis that the Bandcamp tracks were not Paul's real album - the implication being that they were unfinished or discarded demos - averted the obvious criticism: that the music was a load of old cobblers. Not just the lack of mastering, which should probably have tipped more people off from the start, but the lack of ideas - which, to be fair, has been a constant across Jai Paul's work, legit and otherwise. Like 2010's 'BTSTU' and 2012's 'Jasmine' demo, the Bandcamp set consisted of incoherent, purposeless and entirely uninteresting Garageband pokes and prods, rather as if a two-year-old was attempting to recreate the work of Sa-Ra Creative Partners on Daddy's broken iPad. Not so much a bewitching patchwork of samples as a My First Textiles home kit gone horribly wrong, it traded entirely on positioning: a KCi & JoJo sample here, a Jennifer Paige cover there, look! His taste is just like ours, with his admiration of '90s pop and R&B! What a fascinating musical magpie of the internet generation! Aren't we all fascinating musical magpies in 2013! How zeitgeisty, how very…now! Let's give him a round of applause for being so similar to us!

Someone who really loved 'Crush' would not have done that to it, though.

Jai Paul is a scam. Not in the sense of not existing - though a friend's theory that he is a phantom office in-joke at XL, with his tracks coming courtesy of interns who ran out of actual work, isn't implausible - but in the sense that his reputation rests not on substantial musical output, but entirely on layers upon layers of hype. He's reclusive and doesn't talk to journalists much, which means he's mysterious, which makes him… a better musician? (It means he makes for better copy for pageclick-desperate hacks, and appeals to some hoary old rockist clichés about artists in the process.) He's on XL, which every music journalist in the UK has an automatic boner for because the idea of an ethically-run label that's ultra-selective about its roster is such a perfectly idealistic story that nothing, not even the boring music much of said roster actually make, is allowed to intrude. (XL Recordings is a helluva drug.)

Paul is the perfect artist for a time when breathlessly reporting every step of a promotional campaign is prioritised over - or conflated with - actually assessing the art. Sure, most sites technically keep their news and reviews sections separate - but in the grand scheme of promo, this matters not a jot. The Paris Hiltonesque maxim that all that matters is that people are talking about you, not what they're actually saying, holds true across the board: in a crowded musical marketplace, repeated neutral mentions of an artist from a trusted source may not be an explicit recommendation, but they're more valuable than an averagely complimentary three-star review. It's particularly the case when music sites go to great lengths to build their own brand and delineate their aesthetic, whereby bringing any new artist under the umbrella of news coverage is a tacit cosign, a "one of us" seal of approval that piques readers' interest far more than any actual engagement with the music. (Even more telling than the artists who get this cosign are the talented artists in the same ballpark who don't - who tend to be the ones without influential PRs, canny positioning or contacts.) The reviews of Jai Paul's non-album are rendered irrelevant: the effective review was the disproportionate coverage of it in the first place.

Desperation to be first with the next big thing has long been a plague in arts journalism; what we're seeing is merely an exacerbation of it in the internet age, when speed and being perceived to be "on it" are given priority over measured critique or fact-checking, and when the very business model of music journalism seems wobblier by the day. It's tiresome, but - unless you have any big ideas to reverse an inexorable trend - c'est la vie. But make no mistake: this débâcle makes Jai Paul little more than the Justin Bieber for people who care about calling music "very now" and who can spell zeitgeist.

Except with much, much worse music.


Apr 19, 2013 10:00am

True, people like gossip more than music really.
What a bunch of nothing, I mean, I hate to be base but just look at the guy. Sorry no.

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Rrose
Apr 19, 2013 10:12am

Right about the hype. Wrong about the music - 'Jasmine' is still a brilliant track (despite being over-played to death)...

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Apr 19, 2013 10:24am

In reply to Rrose:

Oh yes, AMAZING track. Like Prince but really weak

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Rrose
Apr 19, 2013 10:38am

In reply to :

That's me told. Sarcasm is SUCH a good come-back...

Is obviously Prince-influenced, but stands on it's own terms as well.

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Apr 19, 2013 10:40am

In reply to Rrose:

*its

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Apr 19, 2013 10:47am

In reply to :

I'm better than you because I don't like it

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Rrose
Apr 19, 2013 11:03am

In reply to :

;) Touché...

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Hmmm...
Apr 19, 2013 12:05pm

/Paul is the perfect artist for a time when breathlessly reporting every step of a promotional campaign is prioritised over - or conflated with - actually assessing the art./

isn't this exactly what this article is doing? albeit in the negative... the only reason we're given to ignore jai paul (whoever he is) is that a. there was an (arguably) divisive cock-up in releasing his album and b. this writer thinks it's unimaginative cobblers. not much of an assessment.

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Jai Paul
Apr 19, 2013 12:08pm

What did I ever do to you?

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Mark
Apr 19, 2013 12:28pm

Funny that this is a far more egregious example of click-bait than any of the blogs/commentators talked about above. Has Samantha Brick turned to music writing here?

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ssbb
Apr 19, 2013 12:57pm

This article made me upset. It's just so condescending and cruel and fails to understand why people have certain responses to music :(

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Apr 19, 2013 1:11pm

Look kids it's yet another music journalist confusing opinion with factual information!

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Ewan Pearson
Apr 19, 2013 1:30pm

the scam / not-scam hoo-ha may indeed be tiresome but in dismissing the music and so cheaply - Jasmine easily one of the best British singles of the last few years for me - Macpherson is utterly utterly wrong.

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gary
Apr 19, 2013 2:16pm

thank you for this. i'm so tired of lame bleep bloop music hype promotion bullshit. people used to make music, and of all kinds. now it's just this homogenous, 'hip' music for the purpose of 'fun' and advertising. it's just carbon. you don't have to write good lyrics anymore. you don't have to have anything to say. you don't have to put any passion into what you do. just throw some effects on a beat in a DAW and get a good marketing team behind you. This is the future, where art is dead and science is held in contempt.

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Rachel Taylor
Apr 19, 2013 2:41pm

What a nasty nasty article. What a negative bitchy person would write this? Lighten up.

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BenM
Apr 19, 2013 3:27pm

Hype in pop music - who knew?

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Sam Hal
Apr 19, 2013 3:31pm

who cares? macpherson listens to pitbull and taylor swift.

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aaron.
Apr 19, 2013 3:35pm

I don't really have an opinion on Jai Paul... but is this the same Alex Macpherson that just gave Charli XCX 4/5 stars over on the Graun? Get out. This is the worst sort of music writing: it-sucks-because-I-say-so-and-that's-that. Black Sky Thinking is normally a feature for some sort of semi-intelligent, moderately 'out there' thinking about music & culture... this is typical 'hate what's popular' bah humbugging. Nothing really of substance here, other than stating that hype is hype. Total shite.

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Billy Bob Baitman
Apr 19, 2013 4:05pm

Agree with a lot of the article. The music is ok, not amazing, but the manifested hype behind this artist and the occurrence of these events is painfully palpable.

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Taun Aengus
Apr 19, 2013 4:35pm

Same old musical shit. Compare all this to a class act like David Bowie.

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Alex MacPherson
Apr 19, 2013 4:54pm

I'm a desperate, hack blogger with so much pent of frustration at my own artistic failures that I have to write a pointless think-piece about a beloved musical artist that's stuffed to the brim with childish cynicism and contrarian posturing, just so I can feel a little bit better about my microscopic place in the world of online criticism. Fucking shoot me in the face. Please.

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Khary Alexander
Apr 19, 2013 4:59pm

Yo may be unaware of that fact that music doesn't have to be polish to be good. Whether or not it is a full release, it shows embellishments of Paul's creativity. Could care less about the hype. Was a great listen

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Khary Alexander
Apr 19, 2013 4:59pm

Yo may be unaware of that fact that music doesn't have to be polish to be good. Whether or not it is a full release, it shows embellishments of Paul's creativity. Could care less about the hype. Was a great listen

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Rob Shuttz
Apr 19, 2013 5:37pm

hype hype profit related tactics are not the domain of this talented and intensely deliberate songwriter. your opinion is littered with intolerant spite. keep it real Jai!

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Amlex Macpherson
Apr 19, 2013 5:37pm

In reply to Alex MacPherson:

See, I can't even proofreed my own shitty coments to get a simple word li=ke "up" speled rite/

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Matty Patchwork
Apr 19, 2013 6:24pm

Scathing rant reviews are the best, it was a pretty lame publicity stunt, he would have been better releasing his album when he earned the hype in 2007 rather than dicking around for 6 years then having to blag some fresh hype before XL officially release in the next few months. Based on what he's put out so far and the backing he has he shouldn't really need to resort to shady gorilla marketing stunts.

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Matty Patchwork
Apr 19, 2013 6:24pm

Scathing rant reviews are the best, it was a pretty lame publicity stunt, he would have been better releasing his album when he earned the hype in 2007 rather than dicking around for 6 years then having to blag some fresh hype before XL officially release in the next few months. Based on what he's put out so far and the backing he has he shouldn't really need to resort to shady gorilla marketing stunts.

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Matty Patchwork
Apr 19, 2013 6:24pm

Scathing rant reviews are the best, it was a pretty lame publicity stunt, he would have been better releasing his album when he earned the hype in 2007 rather than dicking around for 6 years then having to blag some fresh hype before XL officially release in the next few months. Based on what he's put out so far and the backing he has he shouldn't really need to resort to shady gorilla marketing stunts.

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Alex MacPherson
Apr 19, 2013 6:45pm

In reply to Alex MacPherson:

BANG BANG!

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rakky
Apr 19, 2013 9:09pm

In reply to Alex MacPherson:

I'm going to go ahead and assume that you've never met the guy. You're inventing a personality to fuel your own hatred.
I've known jai for years and he is a very straightforward, talented guy who had his songs discovered for the right reasons.

I look forward to reading your next article on the daily mail.

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Apr 19, 2013 10:34pm

I can honestly understand why you don't like Jai Paul. I mean, a miserable forty something going through the rebellious phase of his mid-life crisis is'nt exactly Jai's target audience.

I have never been to this site before and have no intention of returning, not only because you musically don't know your arse from your elbow but you're also a giant hypocrite. Allow me to explain: Here's you suggesting that bloggers are too busy looking for the next big thing and trying to look 'edgy' when here you are doing exactly that, clearly going against popular opinion!

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gary
Apr 19, 2013 10:48pm

scanning these comments is ridiculous. what happened to people writing music like Leonard Cohen, PJ Harvey, Nick Cave, Scott Walker, or Kate Bush? Why has everything been boiled down to this synthy materialist bullshit? Are we so desperate for 'something new' that we'll sacrifice actually trying to help out or listen to any up and coming artists that are writing from their hearts? Please don't do this. Don't debase art and approve of 'artists' like Jai Paul, or Grimes, or any of these inane 'MC's' or toothless indie or synth bands. Come on.

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Apr 19, 2013 11:01pm

In reply to gary:

'materialist' did you pull that out your arse mate, what? And on supporting 'up and coming artists that are writing from their hearts' how does this not include Jai Paul just because hes using synths/is indie (sort of) and you dont get it?

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a cool dude
Apr 19, 2013 11:17pm

In reply to gary:

you're probably the only person it would be worse to be trapped at a party with than alex macpherson. from the nonsense rockist canon worship to the scare-quoting of "MCs", I'm glad your value system has been bulldozed. enjoy irrelevancy on the trash heap granddad

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gary
Apr 19, 2013 11:53pm

In reply to a cool dude:

you're welcome son. call me sometime.

in all seriousness though, i'm curious where you're coming from. if you wanna slag me some more, go right ahead, but honestly, i feel popular music is in steep decline. 'rockist', i wasn't aware heartfelt music was meant to be scorned simply for being populist in your eyes. there are some newer artists i do think are valuable right now, but i feel they're few and far between. in any case, i do feel if rock music isn't in a similar decline akin to say jazz, it's definitely not being used as a creative tool anymore. that goes for any popular music style. i do wonder if perhaps i have become 'a dinosaur', because i find so little to like anymore. Hip-hop music has been reduced to taglines and excess without any inherent value. Country music has been reduced to an advertisement aimed at simple-minded middle america, and standard top-40 pop music has become even more banal. if that's possible. I blame this all on a deeper issue, art isn't even considered anymore, everything is for the sake of commerce, completely and utterly.

I'm being dead serious, honestly, if you agree or disagree, i really wanna know.

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tash
Apr 19, 2013 11:54pm

In reply to Rob Shuttz:

well said shuttz

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tash
Apr 19, 2013 11:54pm

In reply to Rob Shuttz:

well said shuttz

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gary
Apr 20, 2013 12:10am

i guess if there is a certain style i'm lamenting, it's the lack of acknowledgment of sorrow or naked feelings in popular music. it's all disposable and escapist as far as i've looked. i don't have much faith in humanity in general, but as music is so dear to me, i'm baffled why everyone's content with the lowest common denominator.

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old man
Apr 20, 2013 12:48am

too much hate for the writer guys!
substitute the name jai paul for any other blog hype fave and then just try thinking about the point he's making.this insane culture that the magic click rate has fostered upon us.where everybloodything is NEWS NEWS NEWS HYPE HYPE HYPE,and it amounts to not much more than a self serving construct where the art its self is very much in the backseat.and thats not a good thing at all.

go over to hipster runoff and check out "indie band" for the perfect mockery of BLOG HYPE NEW NEWS HOT BUZZ cycle.

ps - i dont love or hate jai's music,i just think its ok

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Apr 20, 2013 1:52am

fuck this guy. i have four albums on bandcamp, and I guarantee they're better and I spent more time on one track than this jerk-off did on his "album." fuck him, fuck the fake blog, fake hype machine.

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even older man
Apr 20, 2013 2:08am

In reply to :

sarcasm i think.
i just dont think the whole hype cycle thing does artists any good in the long run

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whiteshoes
Apr 20, 2013 3:35am

I like the quietus and everything but this appears to be having a go at clickbait mentality whilst being, uh, a clickbait article, and quite deliberately antagonistic.

I think jai paul stuff is great, actually, and while I can understand a music journo getting narked with PR strategies, I don't think it means all that much to the rest of us. marketing just gets a foot in the door, if people aren't interested in what they hear they won't stay for long

if only daft punk were given a proper crack at this industry stuff

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mikaju
Apr 20, 2013 8:15am

so much hate, the worst article ever

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bloop
Apr 20, 2013 10:06am

his music is better than this article

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Will
Apr 20, 2013 11:14am

Article makes a valid point, but I don't hate what I've heard of Jai Paul's stuff, and I'm someone who thinks music has been on a steep downward slide since 1969.

That out of the way, has anyone got a link to the Shady Gorilla leak? I bet it's IMMENSE

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aaron.
Apr 20, 2013 11:52am

In reply to Will:

The article could possibly transcend its petty contrariness, if it wasn't for the fact the author writes about the most disposable, pre-packaged, hype-milled pop music all day in his professional career. As such, it's basically just a populist writer, both a product and parasite on the popular culture industry - powered by the twin-turbo engine of hype & PR - having a go at another hyped artist that he considers somehow 'contemptible' and outré. Why is this? It's probably because Jai Paul conveys some sort of hip-cool capital that other bubblegum-pop artists that are his trade's breath & bread do not. As such, it's just kind of puerile. Making it out to be some valiant 'David versus Goliath' thing, as the keen-eyed critic wields his acerbic blade against the unwarranted flab of the musical establishment... just elevates the patent ridiculousness of this article to the level of comedy.

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Les Dennis
Apr 20, 2013 4:40pm

Stupid writer - just look at all these totally spontaneous comments jumping to his aid! Pai Jaul is definitely one of the finest prod- sorry artists I've ever heard.

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samhal
Apr 20, 2013 9:50pm

You got it wrong. Your whole argument is based on the assumptions that Jai Paul: 1. is fully responsible for the hype; 2. owes us brilliant material... Shiet, he doesn't owe us shit. We're the ones to blame: we're used to artists who release their albums quickly after their first single and we're disoriented when it doesn't happen.

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richard
Apr 21, 2013 2:00am

In reply to gary:

oh wow. A bit of musical change is too much for ya? If you really believe pop music (or even music in general) used to be better, you're obviously getting too old. It's a sad excuse for not even trying to listen and understand the music that is made nowadays.

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jp
Apr 21, 2013 2:02am

In reply to :

lol u mad?

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Mr. Master
Apr 21, 2013 5:10am

Mr. Macpherson: Interesting that your article was provoked by an isolated flash-in-the-pan musician and not by the far more egregious example of Bowie's recent attempt to manufacture relevance through hype.

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Jeremy Hardy
Apr 21, 2013 11:21am

In reply to richard:

I know this all very right on and progressive, but can people actually claim this with a straight face? Growing up in the '00s it was clear there would never be anything as exciting as punk waiting for me or anyone else ever again, and instead I had to suffer a bunch of inspid copyists mining obscure styles that fell apart as soon as I discovered their far more interesting origins.

Christ, even Simon Reynolds had to bashfully admit music was far more interesting 30 years ago.

The truth is that popular music has long since been supplanted by videogames as the entertainment medium of choice for young people, so all the ideas, effort, and imagination that went into creating the best popular music of the last century now goes into creating them instead. The result is it's now a badge of honour to sort through the dregs to find anything worth listening to ("you just haven't TRIED enough mate" respond the ironically white and middle class gate guardians of modern pop).

Pop music's place now is the background noise to youtube videos (probably of videogames). At least we finally killed rockism though, eh guys!

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Billy Bob Baitman
Apr 21, 2013 2:14pm

Let's be perfectly honest here, the 'leak' or whatever, this collection of tracks, isn't that great. It's massively average and even though "un-mastered" or whatever albeit, it sounds like a 2-bob version of what Blunt / Inga Copeland were doing a couple of years ago.

But what is AMAZING is how we're all talking about it one week later. Funny that eh

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Richard
Apr 21, 2013 5:49pm

In reply to Jeremy Hardy:

Nope, music is always improving. Stuff like, let's say, The Beatles, was brilliant, still is brilliant, but it isn't the best around anymore. Yes, it was the best around at the time their music came out and to nowadays standards it holds really well, but it isn't top of the game anymore. The quality of music in function of time is pretty much an asymptote: yes, it gradually improves slower and slower (whereas in the 60's/70's and 80's in a lesser degree took giant leaps in terms of quality and innovation). Music will never reach its peak, but instead continues to grow, albeit slower. But to say that everything 'used to be better', no, that's just people getting old and refusing to listen to the music of a new era and trying to understand a new mindset.

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Apr 21, 2013 7:27pm

In reply to :

Actually you mean it's, which makes you look much more stupid than the comment you were trying to correct

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Scott
Apr 21, 2013 9:29pm

In reply to Richard:

"Nope, music is always improving. Stuff like, let's say, The Beatles, was brilliant, still is brilliant, but it isn't the best around anymore. Yes, it was the best around at the time"

WRONG. And WRONG. They were fucking bubblegum horseshit, and whilst in a way I agree with you - I could probably reel off 10 albums from the last few years that piss all over say, Abbey Road, I couldn't name one record from the last 30 years that comes close to say, Scott 4.

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gary
Apr 21, 2013 10:56pm

In reply to richard:

it's not that it's new that's the problem. i listen to music from all eras generally excluding the past 5-10 years where i only listen to mostly a handful of veteran acts. i listen to rock stuff, electronic stuff, hip hop, jazz, classical, w/e. i'm not a baby boomer or anything like that. the truth is, there is a decline in quality in music, but it's everything really. the economy, the shady governemtn and corporate stuff going on, the whole thing. art isn't valued anymore, anything coming up has to sell a lifestyle or a product. passion doesn't matter anymore. not to mention the surplus of stuff out there, it's very difficult to find anyone in the heap that has anything important to say. there's no proletariat music anymore. that's the problem. i'm not afraid of new sounds, only the fall of modern civilization. it's only natural the music would suck.

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Richard
Apr 22, 2013 7:19am

In reply to gary:

In a way I kinda agree to this. But then again, I don't want to hear a musician sing about the economical recess or how their government fucks up; I hear about it in the news every two seconds. I feel like music as some sort of escapism to modern problems, not as something that has the power to change things. I also fail to see how you can't think of Jai Paul as an innovative artist; his next-level sampling in popmusic is pretty much unheard and he's bringing back grooves from a distant past. Productionwise he is extremely creative and talented and if this could break to the mainstream, we would get a whole new level of popmusic.

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Richard
Apr 22, 2013 7:21am

In reply to Scott:

I was just using them as an example, because everyone (almost) unanymously agree they were pioneers and made extremely good music. I myself am not that much of a fan, tbh.

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gary
Apr 22, 2013 7:35am

In reply to Richard:

we shouldn't be escaping, we should look at our emotions and deal with them and deal with what's wrong in our lives and try to change things. looking away isn't going to help when 2 chainz and jai paul and grimes keep the dance going while our governments encroach on us more and more until our lives are so dull and/or miserable life isn't worth living anymore.

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Apr 22, 2013 11:59am

The problem with a lot of Alex Macpherson's writing for me isn't the negativity, it's the imperious and self-righteous tone of voice which makes it feel more like an exercise in selg-aggrandisement than something to open me up to an interesting perspective on the music. When it comes to actually assessing the art, he's never seemed very good at describing the tone/effect/texture of the music to me either.

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Earthkeptwarm
Apr 22, 2013 12:23pm

I dont know... I like the article. Everyones getting so annoyed about a writer ranting in the 'rant column' for the Quietus.
If Charlie Brooker wrote this, we'd probably all be laughing at the sheer hilarity and razor sharp wit, not forgetting the irony about how one so invested in the media can rant about the media alike... post-ironic etc.

Cheers for an entertaining bitter read and thanks everyone for your comments.

click click click.

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Richard
Apr 22, 2013 3:21pm

In reply to gary:

That's noble, but that's not what I (and probably other people too) want to hear. I remember a band who tried to rebel against the government and society and they contributed absolutely nothing (and pretty much showcased you don't have to have any talent or whatsoever to become famous, if only you care to shock enough) to music history. Yes, I am talking about the Sex Pistols.
And who says you can't make music with passion even if it's not about modern problems? That's a pretty ignorant thing to say. If I were to write lyrics (and if I was any good at it), I would write about love and fears and stuff, just because I can relate to them. I think of music as the ideal medium of escapism, I honestly don't believe it has the power to change anything society-wise, without some sort of revolution.
On a side note, Jai Paul's production style is genius.

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gary
Apr 22, 2013 5:21pm

In reply to Richard:

"you're alone, no one cares about truth in music" "jai paul is a genius" "you're ignorant" "music should be about escapism" "the sex pistols are the only artist that writes from the heart" "i'm not much of a beatles fan"

just to be clear. these are your viewpoints. it's not that music has to be explicitly political, of course it doesn't. but the paraphrases i've included have told me all i need to know.

i think you're right. i am alone. i've yet to meet hardly anyone who agrees with me about art except for maybe a handful of friends. it's tragic, and i don't think you'll ever see it. although that is presumptuous to think everyone is automatically with you on this. perhaps you don't care about music as much as i do. it may seem trivial to care so much, but if you're not living for sensations and good feelings and experiences what are you living for?

at any rate, this is the internet, and even though there are a lot of people here, there's not a lot of signs of intelligent life, and this is of course a comments section. this is the part where i insult you and call you names.

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Richard
Apr 22, 2013 7:22pm

In reply to gary:

Whoawhoawhoa, who says I don't enjoy and appreciate music? All I'm saying is that I hate pessimism towards music: no, it's not bad, it never has been bad and it never will be bad. Whereas you seem to say: it was better and will never be as good. I definetly don't feel that way; this is music of my generation and defines us. We aren't necessarily better or worse than previous generations, but don't bash our music as being shit and not creative, passionless, stuff like that. Your (grand)parents probably never approved the singer-songwriters you listed and I feel like you are doing the same to our music.

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Richard
Apr 22, 2013 7:24pm

In reply to Richard:

and also, I didn't say music should be ABOUT escapism. Music is a form of escapism sometimes, that's what I was implying, sorry if it didn't came over like that. Idgaf what it's about, if I can relate to it or get moved by it, it's all good.

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Marsu
Apr 25, 2013 8:03am

Whoa this post was so full of butthurt I don't even.....

Not liking the music is one thing, but branding everyone who does some "ultra hip sheeple" which in turn is the exact thing what some 'I'm above this hype thing' -hippest guy would say.

Just let it be, if you don't like it. Don't assume you know everything and can bash people according to your own fantasy world.

Peace.

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Shawn Hatosy
May 3, 2013 3:22pm

Once again, a well written thought-provoking piece in The Quietus containing at least two seeds of thought planted for massive discussion. But what happens here in the comments? Jai Paul's XL interns posting nasty comments about the writer because he "just doesn't get it".

When you have to resort to the so very tired tired words "you're too old" then you know you've already lost the argument. You can't dismiss a well-reasoned opinion like MacPhearson's simply because you think your brief period of youth trumps actual critical thinking. These Paul defending commenters look small and desperate and jealous of intellect and experience.

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simon
May 5, 2013 9:20pm

jesus people, get over yourselves. This petulant response to a bit of critical writing just goes to prove the author's point. And you do realise that in the real world 99.5 per cent of people have never heard of Jai Paul.

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N
May 6, 2013 5:58pm

a "lack of ideas"? clearly, you haven't given "Zion Wolf" a full listen.

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ben sherman
May 7, 2013 11:09pm

In reply to Shawn Hatosy:

i wonder if this is the southland guy?i wonder

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bo
May 10, 2013 10:21am

none of these comments are even from real people. you can pretend to be thousands of different people on the internet at the same time, especially if you're being paid to do it. you don't even have to have a real email address. i assure you the email i used bo@bo.com leads nowhere...

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Shawn Hatosy
May 11, 2013 6:18pm

In reply to ben sherman:

It is! Sadly, Southland has been canceled. But I'm a big music fan and will continue to read Quietus every day while I wait for my next role. Just sitting hear right now in my boxers, reading, listening, waiting.

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Spacious
May 13, 2013 5:33pm

The casually hateful and dismissive way in which the writer speaks about the works of Justin Bieber simply frames the author as an out-of-it old man, jealous of Bieber's artistic successes. Further irony: decrying clickbait whilst using Bieber's good name to generate precious, precious clicking.

So who's this Jai Alai bloke, then?

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Sparky
May 22, 2013 11:50am

So why do you keep writing about him??

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Steven Carr
Aug 8, 2013 9:02am

I think the biggest scam is using someone talented as a target in a blog to get your visitors higher. The writer has obviously very little in the way of cultural knowledge to know what new music sounds likes. I guess Frank Ocean isn't talented either and is pure hype. You are a very sad and lonely individual if this is what you believe is good writing and bad music.

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jonhy Nuts
Sep 15, 2013 9:45pm

Can't understand what is real good music nowadays. but I LOVE Jai Paul songs. Even most when i know they are only demos...

Comparing it to justin bieber? and "Someone who really loved 'Crush' would not have done that to it"?
How can you say that? your favourite musician it's Beethoven?

Listen Jai's album again man.

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