JJ DOOM, the collaboration between DOOM and producer Jneiro Jarel, have released their first video from their Key to the Kuffs LP – have a watch of ‘Guv’nor’ below:
The video, directed by Ninian Doff, sees DOOM splitting himself in two to go for a quick constitutional around a multi-storey car park and displaying some fairly shaky BMX skills.
The whole album has DOOM renewing his acquaintance with London, though, in spite of that "’ello guv’nor" looping on the track, this is no jellied eel fest. Says Kyle Ellison in his review of the album posted today: "In case you might suspect some kind of hackneyed ‘DOOM does London’ job, though, in a character-defying move he has left his crowbar at home and cockney references serve as little more than a backdrop for his usual lyrical capers. What glorious capers they are too, jumping right into the record’s first and perhaps finest rhyme on ‘Guv’nor’: ‘Catch a throatful from the fire vocal / Ashing and molten glass like Eyjafjallajökull / Volcano out of Iceland / Go conquer and destroy the rap world like the white men.’"
