Robbie Williams has just become the latest in an increasingly large pool of musicians using smartphone and tablet technology to reach fans with the launch of his new application for iPhone, iPad, iPod Touch and Android.
The app will aggregate Williams’ personal blogs and Twitter feed, in addition to giving fans access to full songs, photo galleries, and a regularly updated video section with over 400 clips. Interactivity will also be a focus of the app, and fans will be able to upload photos taken on Williams’ tour with Take That and join a community called ‘I Was There’ to discuss their experiences at his gigs over the years.
Williams isn’t the only one taking advantage of the present boom in app technology. Björk has famously announced that her forthcoming seventh album, Biophilia, will be an interactive set of iPad applications, each corresponding to one of the record’s ten songs, and each allowing listeners to influence the music. Plenty of other apps like Williams’ are also available, replacing or supplementing the traditional model of a musical act having an official website and putting that information in fans’ pockets and backpacks instead. In an era where technological shifts are making the music industry’s business model increasingly shaky, this trend seems to be one universal positive.
To download the Robbie Williams app, scan the image below with a QR reader or scanner app.
