Rap star Mos Def is packaging his new album in the form of an item of clothing.
Showing Radiohead how digital revolution is really done, the New York based rapper and actor will give fans the opportunity to wear his LP The Ecstatic by releasing it as a T-shirt.
Sadly, the clothing itself won’t play any music. Instead, the cover art will be on the front of the shirt, the tracklisting will be on the back, and the hang tag will contain a download code for the music itself.
There’s a price to pay for such fashion innovation, however: the shirt will cost approximately £24, which is roughly twice as expensive as the CD, vinyl or digital formats.
