London gig venue Troxy is undergoing a refurbishment worth £1.5 million as part of a new partnership with Broadwick Group, the operators of Printworks, Drumsheds, Magazine London and other venues.
The venue’s landlords and Broadwick are collectively investing in the refurbishment, which marks the latest phase in the restoration of the Grade II listed building that houses Troxy. The venue will continue to operate as an independent brand, retaining its core identity and team, according to a press release.
“This new chapter will see Broadwick and its group of companies come together to build on Troxy’s existing legacy, while shaping its future,” said a statement. “Music will remain at the heart of the building, and this partnership will establish a broader and more ambitious programming and commercial vision.”
In addition to hosting gigs, the venue will expand its offering to cover brand activations, cultural showcases, film and TV production, and corporate events.
Tom Sutton-Roberts, managing director of Troxy, said: “This partnership marks a hugely exciting next chapter for Troxy. It’s been an incredible journey to get to this point and working with Broadwick feels like a natural evolution. As a team we are really excited for what’s ahead and looking forward to working with the wider Broadwick team, whose experience includes creating some of London’s most iconic venues in recent years.”
Simon Tracey, CEO of Broadwick Group, said: “Troxy has hosted some of the most unforgettable nights of comedy, music and spoken word, as well as thousands of celebrations that give it a special place in East London history. We’re incredibly proud to support the next chapter, one that not only protects its soul but also unlocks new potential across music, culture and experience.”
