7. N.E.R.D.In Search Of…
I used to work at HMV in Brighton and until that point I was still doggedly into electronica. This is a very specific memory but I remember reading something in The Guardian Guide about N.E.R.D., and I realised that these were the guys who’d been producing all the music on the radio that I thought was incredible. At HMV I had to order the album in myself, we weren’t stocking it, and it was kind of another moment for me, that realisation that you do not have to compromise, that production and good songs are not mutually exclusive. At the time I was listening to such complex music where every track had a different snare drum or a different sound, to listen to the N.E.R.D. record where every snare drum and keyboard sound is the same, there’s something insanely clever about that. It was a real moment for me in terms of realising that what interests me isn’t just the niche stuff. My production isn’t as advanced as theirs, but if you’re doing something that sounds interesting it’s pointless doing that if you can’t back it up with a song. That’s what I try and do, but I’m not as committed to the pop side of it as I could be.
