Support The Quietus
Our journalism is funded by our readers. Become a subscriber today to help champion our writing, plus enjoy bonus essays, podcasts, playlists and music downloads.
The recent announcement that the OED had made "GIF" its word of the year prompts Ryan Diduck to consider the similarities of that tiny looping file format to culture in 2012, and why, like Bill Murray in Groundhog Day, being doomed to repeat ourselves might not be entirely a bad thing