Tesco will, as of this Friday, stock a vinyl release for the very first time in the form of Iron Maiden’s new album The Book Of Souls.
The LP is being made available in 55 large branches of the supermarket chain as part of a special promotion. Commenting on the move, Tesco music buyer Michael Mulligan told Music Business Worlwide: “In the last year we began selling record decks in our largest stores and initial sales are very encouraging so giving our customers some new vinyl to play on those decks seems like the logical next step.
“We are anticipating demand for The Book Of Souls to be high as Iron Maiden’s last album was the band’s most successful to date, reaching number one in 28 countries including the UK. If this trial is a success then we would consider selling more vinyl albums before the end of the year.”
