It feels weird writing this about a record that has Keiji Haino on it, but it sounds like all involved in making The Most Painful Time Happens Only Once Has It Arrived Already..? were having one heck of a ball in the process. I could be wrong, of course, but that's the vibe you get. And why not? After all, all three of Haino, Oren Ambarchi (on drums here) and Stephen O'Malley (of Sunn O))) fame - here on bass) have done more than their share for the cause of serious experimental rock music (and beyond), so fair dues to them if Nazoranai has become their way of letting their hair down (OK, Keiji Haino's hair is always down, so that's a shit metaphor). These are three amazing musicians, but there's no hiding from the fact that The Most Painful Time Happens Only Once Has It Arrived Already..? has a silly title and is essentially made up of four unending jams that could have been made by three drug-fuelled hippies getting off on hearing Blue Cheer for the first time. Three hugely talented hippies, I'll grant you, but they're still having a laugh.

In many ways, it should come as no surprise to find that Keiji Haino likes a bit of fun as much as the next man, and indeed at every one of the multitude of gigs I've seen him perform, I've been straining my eyes to spot an indiscreet sardonic smile creep to his lips. Here's a diminutive 62-year-old man with waist-length grey hair plugging away at his indefatigable muse with nary a regard for trends or even previous musical history. After forty-odd years of it, he must be either mad, a joker or a visionary, and maybe, just maybe The Most Painful Time Happens Only Once Has It Arrived Already..? proves he's all three. After all, this isn't the first album the man's been involved with to sport ridiculous album and track titles, and I don't think one can solely put that down to something being lost in translation. When it comes to Nazoranai, they read like cheeky haikus, and The Most Painful Time Happens Only Once Has It Arrived Already..? certainly abounds with the sort of opaque mystery and brutal musical deconstruction-cum-poetry that has defined the best (read: most serious) of Haino, O'Malley and Ambarchi's work. Second track 'Will Not Follow Your  Hoax Called History' features a slovenly groove and some truly morose soloing on guitar from Haino, whilst elsewhere he hops from his axe to air synths, always producing similar vats of molten feedback. Rest assured, even if this is a bit of a "fun" album, fans of Haino's singular form of non-rock mayhem will get all their requisite hits.

In fact, in many ways, The Most Painful Time Happens Only Once Has It Arrived Already..? shares some similarities with the work of Haino's other trio featuring Ambarchi, as part of which they are joined by Jim O'Rourke. It's just that here, with O'Malley bringing his particular brand of monomaniacal doom worship as opposed to O'Rourke's instrumental dexterity, the accent is on heaviness and volume rather than pushing the boundaries much. Effectively, this is a power trio, nothing less and little more, and for all that these three love a bit of improvisation and noise, you can hear the history of the Jimi Hendrix Experience, Blue Cheer, Cream, Sleep and Grand Funk Railroad pulsating through these four tracks. And I think there are very few rock fans out there, especially of the harder variety, who haven't at some point dreamed of being in a power trio. There's something about the limited format that has consistently led to the most stripped-down, over-amped and gloriously plodding rock & roll you'll ever hear, even as today technology allows duos and even solo acts to get in on similar action.

So, no, The Most Painful Time Happens Only Once Has It Arrived Already..? is not a key release by any of these three dudes. But it's heavy like Mainliner is heavy, Ambarchi's drumming is like a whirlwind of cymbal crashes and Haino's guitar could carve boulders out of mountains. It's a fun slab of obnoxious rock-gone-mad, and sometimes that's all you need of an evening.