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New Portishead Album: Brace Yourselves
The Quietus , January 5th, 2011 15:24

Barrow blasts across the bows of contemporary marketing tactics

The Quietus office has been reinvigorated and our nostril hairs left a-quiver by a righteous Twitter vent from Geoff Barrow. In the series of posts this afternoon, the Portishead man possibly appeared to set out a back-to-basics no-bullshit approach to the release of the band's new LP, which we, incidentally, are very much looking to hearing... "There will be NO free downloads There will be NO bonus tracks There will be NO remixes There will be NO hidden footage" he commenced earlier this evening. And then: "There will be NO additional content There will be NO corporate partners There will be NO fashion lines There will be NO tabloid pictures" before continuing "There will be NO £25 unit cost There will be NO streetteam There will be NO myspace There will be NO celeb producer There will be NO twitter". We're so enthused by this approach that we don't mind one jot that "There will be NO press/blogger gig There will be NO acoustic session There will be NO meet and greet There will be NO edited version" and FINALLY (the last bit we especially like) "There will be NO iTunes only There will be NO press launch There will be NO asian version There will be NO radio friendly". ALL HAIL MR BARROW.

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