The Quietus - A new rock music and pop culture website

Film Features

Beyond Bruno: Hollywood v The Fashion Industry
David Bax , July 10th, 2009 12:31

As Sacha Baron Cohen's Bruno hits cinemas, our Man in LA, Battleship Pretension's David Bax, talks about Hollywood's numerous flirtations with the fashion industry and what these films say about Tinseltown



If fashion is about clothes, then why is so much importance placed on the models? Because it’s all about marketing. Ben Stiller’s Derek Zoolander doesn’t have to know thing one about the fashion industry, as long as he wears the clothes and pulls of the right facial expression. Over here in Hollywood, studio execs don’t need to know anything about filmmaking or storytelling, as long as they produce something that will yield a good trailer.