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Film Features

Beyond Bruno: Hollywood v The Fashion Industry
David Bax , July 10th, 2009 12:31

As Sacha Baron Cohen's Bruno hits cinemas, our Man in LA, Battleship Pretension's David Bax, talks about Hollywood's numerous flirtations with the fashion industry and what these films say about Tinseltown



In much the same way that we choose our clothes to sell a version of ourselves that’s not the whole truth (if it’s any truth at all), Hollywood has, since its inception, been selling us a version of Los Angeles that only exists for people like Alicia Silverstone’s Cher. Dan Hedaya’s character bellows that “Everywhere in L.A. takes 20 minutes!” In a city with the worst traffic congestion in America, that’s categorically untrue. But Clueless is about people for whom Los Angeles exists only within a 20 minute radius of the Los Angeles Country Club. And what happens when Cher dares to leave that circle? She gets beer on her designer shoes.