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Film Features

Beyond Bruno: Hollywood v The Fashion Industry
David Bax , July 10th, 2009 12:31

As Sacha Baron Cohen's Bruno hits cinemas, our Man in LA, Battleship Pretension's David Bax, talks about Hollywood's numerous flirtations with the fashion industry and what these films say about Tinseltown

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Clueless

In much the same way that we choose our clothes to sell a version of ourselves that’s not the whole truth (if it’s any truth at all), Hollywood has, since its inception, been selling us a version of Los Angeles that only exists for people like Alicia Silverstone’s Cher. Dan Hedaya’s character bellows that “Everywhere in L.A. takes 20 minutes!” In a city with the worst traffic congestion in America, that’s categorically untrue. But Clueless is about people for whom Los Angeles exists only within a 20 minute radius of the Los Angeles Country Club. And what happens when Cher dares to leave that circle? She gets beer on her designer shoes.


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