A new survey carried out by Pirate Studios has found that 44 percent of UK festivalgoers bought fewer tickets for events in 2024.
To piece together a report on UK festivalgoers’ current habits and opinions, Pirate surveyed 1,700 people, and also found that 49 percent of people refused to spend more than £200 on a festival ticket based on their responses – a significant figure as many weekend festival tickets continue to push beyond the £300 mark.
Responding to the survey’s findings, David Borrie, the CEO of Pirate, said: “There’s a strong culture among musicians and music fans to support the acts, promoters and venues they love, whether by buying tickets, merchandise or records. However, with ticket prices being what they are, the scene can’t sustain the festival circuit on its own. Government support is now essential.”
The survey was carried out amid a spate of UK festival cancellations or breaks in 2024, with many of those who had decided to pull events citing insufficient ticket sales and rising production costs. Among those to recently cancel their plans for a 2024 event was the community-focused Cosmic Roots Festival.
You can find the full list of survey answers here.
