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Cherry Ice Cream Smiles: Duran Duran's Rio Revisited
John Freeman , May 8th, 2012 11:08

Rio was released thirty years ago this week. John Freeman looks back at an archetypal 80s pop album which became Duran Duran's defining moment.

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It's the winter of 1982 and I'm having an argument with my father about music. We are discussing which is the better band - The Beatles or Duran Duran. My dad, having lived through the 60s as a young man, is maintaining that the Fab Four are the greatest group ever, due to an unrivalled cannon of classic songs and their cultural impact across the globe. However, my 12-year-old self has spotted a weak point in his line of reasoning. Duran Duran had better videos. The Beatles never made an Indiana Jones-style promo video like Duran's 'Hungry Like The Wolf', or pissed about on yachts in the Caribbean à la 'Rio'. I delivered my counter-argument with rapier speed. My dad just sighed and muttered something about how he'd remind me of this discussion "when you are 18 and trying to be a too-cool-for-school."

My old man was always onto a loser with that particular debate. Back then I was heavily into Duran Duran. While their early singles 'Planet Earth' and 'Girls On Film' had spiked my attention amid my developing relationship with Japan, The Human League and, cough, Visage, it was Duran's Rio album that had truly won my pre-teen heart. Thirty years on, Rio encompasses all anyone needs to know about Duran Duran. A cursory listen might actually cause the holier-than-thou Olympic gig snobs to reconsider. In 2012, records like Rio are herded away into the hinterland of arty indie backwaters (the likes of Clock Opera, Simian Ghost or Theme Park would sell their grandmothers to write a song like 'Save A Prayer'). In 1982, Rio ruled the world.

Duran Duran were, perhaps, the UK's last proper pop group. They were not a manufactured boy-band or the by-product of a marketeer's spunk-filled brainstorming meeting. Duran Duran wrote their own songs, played their own instruments and decided – rather thrillingly – to see what might happen if someone mixed the sounds of Blondie, Gary Numan, disco and punk. Indeed, in 1979, on hearing Sex Pistols and Chic back-to-back on a pub jukebox, John Taylor's immediate thought was "I love both these songs, why can't we fuse the two?"

Formed in Birmingham in 1978 by Nick Rhodes and John Taylor, Duran's classic line-up took a few months to align. The two friends were eventually joined by drummer Roger Taylor, Wearside-born guitarist Andy Taylor and, after a number of short-lived vocalists including Stephen Duffy, the gregarious and cocksure Simon Le Bon. By then, Duran were effectively the house band for Brum's legendary Rum Runner nightclub, which rivalled London's Steve Strange-hosted Blitz during the New Romantic era.

From the start, Duran Duran wanted to be mightily, unapologetically successful. They dreamed of playing gigs at Madison Square Garden in New York and craved being the biggest pop band on the planet. In 2012, such naked ambition is frowned upon by serious music fans. But, perhaps, people should be careful what they wish for - we live in a world in which One Direction rule the pop roost and earnest chamber-rockers Arcade Fire sell out huge arenas as the planet's Most Proper Band – with very little in between. Personally, I think there is still room for a mountain of cocaine, a smattering of supermodel wives and Duran's 'The Chauffeur' blaring out as a beacon for Planet Pop.

Rio was released on May 10th 1982. At that point, Duran Duran were well on their way to superstardom, but it was the album's trio of super singles that jettisoned them into the major league. 'Hungry Like A Wolf' was, perhaps, the perfect concoction of the sonic harmony at play within Duran. Andy Taylor's fiercely-taught guitar chops are neatly betrothed to Nick Rhodes' rollicking synth line, while Simon Le Bon delivers a typically eager-beaver vocal. And, if the title-track was pure pop containing a hook as wide as their "cherry ice-cream smiles," it was 'Save A Prayer' that marked Duran Duran out as musicians with serious intent; over a gorgeous swirl of electronica, a lush proto-ballad developed into a seminal pop song.

Duran Duran's cultural timing was also bang on. With MTV beginning to flex its muscles, the band ensured each song came with a lavish promotional video. I grew up in the Old Trafford area of Manchester and in 1982, while not exactly a Lowry landscape, it was hardly a hotbed of global sophistication. Some of our back streets were still cobbled and the most exotic place I'd encountered was the local Chinese restaurant. One Saturday morning, I caught sight of the 'Hungry Like A Wolf' video on a children's TV show. It blew my mind.

The video had been shot in Sri Lanka but could have been made on frigging Jupiter for all I knew. It looked incredible. The subsequent 'Save A Prayer' promo included clips of the band riding elephants and the 'Rio' video looked like the best fun I was never going to have. It was all escapist nonsense, but I'd lived a mile away from the 1981 Moss Side riots and while The Specials' 'Ghost Town' was a magnificent monochrome soundtrack, I was desperate for some garish, fun-riddled colour.

The music on Rio was birthed with a minimum of fuss. Largely recorded in the early months of 1982 at Air Studios in London, and with Colin Thurston wearing both producer and engineer hats, the main body of songs had been preceded by the spiky New Wave pop of 'My Own Way', a track that was subsequently remodelled for inclusion on the album. The iconic cover artwork was a Patrick Nagel cartoon of a Latin model with her own cherry ice-cream smile and reeked of effortless style.

While the hits on Rio blasted Duran Duran into the hearts of American teens, the album also includes the band's best known non-single – and, perhaps, finest ever song – 'The Chauffeur'. With lyrics taken from poems Simon Le Bon had written at the time of auditioning for the band, 'The Chauffeur' is a sublime mix of plucked melodies set to an almost orchestral arrangement. It's an incredibly grown-up song for a supposed pop band and remains steadfastly timeless. Elsewhere, John Taylor's Bernie Edwards-inspired bassline propels the white-funk of 'New Religion', while 'Hold Back The Rain' picks a perfect path between post-punk, New Wave and stadium-ready pop. Even better was the downbeat, guitar-driven 'Lonely In Your Nightmare', which showcased Andy Taylor's rapidly developing technique.

Post Rio, Duran Duran's became truly global superstars. Both 'Is There Something I Should Know?' and 'The Reflex' reached the top of the Hit Parade, but tensions were already beginning to creep into the band. Spiralling drug use, a ludicrously lavish rock star lifestyle and the pressure of topping the success of Rio, meant 1983's Seven And The Ragged Tiger was an awkward, overblown beast. After the brilliant 'The Wild Boys' single, Duran Duran split into two side-projects; Le Bon and Rhodes formed the faux art-pop of Arcadia, while John and Andy Taylor joined forces with Robert Palmer and Tony Thompson to form the rockier Power Station. Roger Taylor, perhaps hedging his bets, drummed for both. At my school, you were encouraged to take sides. I chose Arcadia and swore never to admit such folly. Not in writing, at least.

When Roger Taylor decided to quit in 1986, the Fab Five lineage was broken. Duran went through a number of incarnations with moderate success and scored a global hit in 1993 with 'Ordinary World'. In 2001, the classic line-up reformed and enjoyed the fruits of their legacy, with artists such as Beck and Franz Ferdinand frothing about Duran's influence. It's hard to listen to The Killers debut album and not believe Brandon Flowers must have studied Rio long and hard.

However, as the snobbery directed towards the band in light of the Olympic gig announcement demonstrates, the success of Duran Duran in the early-to-mid 80s has since been denigrated by the neatness of cultural revisionism. The band's image was interpreted in certain quarters as a vulgar flash of Thatcherite greed and being Princess Diana's favourite pop group didn't exactly help Duran Duran distance themselves from the establishment.

Personally, I always believed the view of Duran as ostentatious rich kids was both factually incorrect and sociologically naive; this was a band made of largely working-class lads who all, except Simon Le Bon, had grown up experiencing the social deprivation common to Northern cities at the time. Le Bon claimed that all they wanted to do was make music "to dance to when the bomb dropped" and however cheese-laden his choice of words were, it epitomised their mission statement. Duran Duran were a band who wanted to reach out to as many people as possible and provide them with a few minutes of escape. Christ knows how much we could do with such an ideology in 2012.

Whut?!
May 8, 2012 3:29pm

I've always seen Duran Duran as a group of clearly quite talented guys who wrote slightly cheesy but always enjoyable pop songs. What's better is they didn't mind doing it and always knew their demographic.

I find it nearly impossible to hate them but whilst they influenced some half decent musicians of today, they've also left a bit of a stain in some respects.

However, you're a fool if you don't enjoy at least a handful of their tracks. Proper quality party tunes. One of those bands that should just be enjoyed for what they are- there's no need to have intellectual hoop-jumping discussions.

Their videos are ace too!

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Al
May 8, 2012 5:50pm

Hmm.. I always preferred the first album.

To kids growing up with unemployment and such, we didn't view Rio as a few minutes of colourful escapism, we viewed it as "all that is wrong in the world" - some yuppies on a yacht in gaudy suits drinking champers while we could hardly afford a loaf of bread. Put me right off the whole scene. Talk about rubbing your nose in it (and I'm not talking about coke). In hindsight I can see it for what it was though, if someone threw money at me and said "lets go somewhere tropical and make a video" I'd be all over it :)

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Mars
May 8, 2012 6:21pm

Everything is awesome - everything is shit.

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Jamie
May 8, 2012 10:36pm

Like the article
DD are an underrated British POP singles secret
Great 12'' remixes too-Latin Rascals mix of Notorious or Jellybean
Mix of Too Much information anyone?

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Ginny Sauer
May 9, 2012 12:17pm

One mistake: It's "Hungry Like THE Wolf" not "a" wolf. Otherwise, great piece.

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Dave
May 9, 2012 1:58pm

In reply to Jamie:

The Latin Rascals mix of Notorious was truly excellent.

The night mixes were also amazing - properly extended versions rather than just a boring remix.

Rio was an excellent album, but was it their best?

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Serperez70
May 9, 2012 2:07pm

Feliz cumpleaños RIO!!! Nunca me equivoque al elegir esta banda hace 27 años. mis saludos y mi respeto desde Argentina. Ah! el recital que dio la banda el viernes pasado fue EXCELENTE.

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Soula
May 9, 2012 2:19pm

Great article John. Rio will always be one of my favourite albums along with their debut. It is undeniable that Duran Duran's music puts a 'cherry ice-cream smile' on our faces while we momentarily forget about all the crap in this world. This is exactly why they are a brilliant choice for the Olympic gig...the ultimate party band!!!

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Tim from Radio Clash
May 9, 2012 4:10pm

One thing: if you question why a bunch of northern working class kids want to be in sunny climes with supermodels, then you aint working class, or from the dark depressing north. Of course you'd want to do that, that's not yuppie aspiration, or necessarily being a 'class traitor', it's bloody obvious.

Whether you want to stay there, or compromise to the record company's big boss wishes/that's a separate question...but as a northern boy I never read Duran as traitors in that respect, they just made money and had fun with it (LeBon's yacht fetish excepted).

Also see: ABC and Heaven 17.

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Sean O'Doherty
May 10, 2012 3:56am

Duran are not for everyone, for not everyone gets it. I like that. They have the most hardcore fans, for Duran Duran is an experience beyond simply great music its an attitude. Long may they continue doing what they and "we" love.

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Jason Schafer
May 10, 2012 2:44pm

Apparently in that book by Marks & Tannenbaum about MTV's history, the first three Duran videos were made for about $35,000! Can you imagine? Now it would be something like $3.5 million!

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paul
May 10, 2012 10:05pm

I loved your article. From an American perspective, top 40 radio at the time in the States was absolute gray MOR rock ballad SHIT (not that it's much better now). With the videos from Rio, it's almost as if Duran invented color and they seemed like their own party that you could pretend you didn't want to go to or yearn day and night to be invited to. Rio will always be in my top 10.

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kelly w
May 11, 2012 2:16am

It's 'Hungry Like THE Wolf'. Just sayin'.

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Montadito
Jul 5, 2012 6:55pm

¡¡Guau!!
Tengo el DVD de grandes éxitos de Duran Duran y acabo de ver los vídeos de Rio y Hungry like the wolf. Son la caña, mucho mejores y más creativos que los de hoy en día.
Se me olvidaba, tengo 41 tacos... ;-)

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