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Do It Like A Dude: Gender Transgressions In Pop, R&B & Hip Hop
Petra Davis , February 28th, 2011 12:08

On the day that Jessie J unleashes her debut album, Petra Davis looks at how the Brit-tipped artist is joining the likes of Beyonce and Ke$ha in subverting established gender and genre rules

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In a pithy end-of-year piece for the Village Voice, 'Katy Perry, Ke$ha, and the great gay pander-off of 2010', brilliant culture commentator Rich Juzwiak (whose fourfour blog should be required reading for UK music critics) complained of "hyper-femme girls like Lady Gaga, Katy Perry, Ke$ha, P!nk, and, yes, Nicki Minaj.... swooping in to rescue us gays." P!nk, a hyper-femme – really? The use of the dismissive 'girls' to describe these women artists aside, Juzwiak's complaint – that straight women are courting gay listeners by appropriating unthreatening gay semiotics – relies on the common assumption that femme is the most palatable form of queer expression. But femme, a queer gender strategy with a century of transgressive history (cf Joan Nestle's The Persistent Desire: A Butch-Femme Reader), cannot be easily equated to straight femininity, and to liken Katy Perry to Ke$ha is to miss a world of difference – difference that locates itself in gender variance, that doesn't stop at mere titillation; difference that excites and threatens.

"Wake up in the morning feelin' like P Diddy," Ke$ha's breakthrough single, 'Tik Tok', begins, as Ke$ha lounges in a bathtub in shorts and cowboy boots, before boasting of brushing her teeth with Jack Daniels and roaming the neighbourhood on a gold low-rise. Contrast Ke$ha's pimped-out swag with Katy Perry in the 'California Girls' video – all cupcakes and candy canes, femininity as confection – and it becomes clear that there's not one single, simple gender ideal being sold. 'California Girls' has been widely and fairly criticised for its misogyny, but even Perry's excruciatingly fluffy pin-up girl poses have their moments of threat, as she wanders across the Candyland of her fictional California liberating her hyperreal sisters, eating her opponents, shooting whipped cream from her breasts and flicking sand in Snoop Dogg's face.

Chart pop like Perry's might be expected to make use of avant-garde gender strategies in its videos. Less predictable was Beyoncé's 'If I Were A Boy', her role-reversal with a fictional boyfriend, whose video presents her as a wisecracking cop, hair scraped back and growling as she bends some perp over the hood of her car, before retiring to a bar to drunkenly humiliate her partner. Though the song's concerns are well within R&B's standard preoccupation with straight relationships and the gendered behaviour that makes them so tough, Beyoncé's appropriation of the male voice, and her description of loving and betraying a woman, are direct transgressions against the gender norms the song describes. Nor is this Beyoncé's first time in a button-down shirt: her brief and hilarious turn as Jay-Z in 2007's 'Upgrade U' video once again sees Beyoncé playfully undermining her gender in performance. The song presents Beyoncé as a feminine object of desire, adding brand value to her mate with beauty and street smarts ("I can do for you what Martin did for the people/ ran by the man but the women keep the tempo", "you need a real woman in your life/ takin' care of home but still fly/ and I'ma help you build up your account"), while Jay-Z's guest spot promises luxury goodies of various kinds in return. As butch-Beyoncé mimes his verse, chewing on a toothpick and snarling with legs spread wide, her femme counterpart stalks the set in a satin nightie and heels, dropping and winding to the rhythm of her lover's voice. Interestingly, when Beyoncé more explicitly plays up her queer subtext, in Lady Gaga's 'Telephone' video, it's as a strike against sexism and restriction: she and Gaga (at her most deliberately unsexy, insectoid and awkward) conspire to murder Beyoncé's controlling, leering boyfriend, before taking off together into the sunset, hand in hand.

Less subtly gender-transgressive is Jessie J's debut single 'Do It Like A Dude', whose chorus proclaims 'I can do it like a brother, do it like a dude/ grab my crotch, wear my hat low like you/ we can do it like the mandem, mandem'. As well as gender transgressive, the song and its video are explicitly queer, with Jessie J surrounded by butch Black women, and including scenes of women kissing (though these are notably white, blonde and femme). Even more than Ke$ha, wound into Jessie J's butch drag are the gender norms of the R&B and urban pop she loves: 'do it like a brother' and 'do it like a dude' are synonymous in this universe, and her references to black culture – specifically, to pimp culture, an equivalency problematic in itself – are at times embarassing ('rollin' rollin' rollin' rollin' money like a pimp/ my B.I.T.C. He’s on my dick like this' springs to mind). Yet for all its occasional crassness, 'Do It Like A Dude' is a joyfully angry read on sex and gender, and a daring debut for a chartable artist.

Hip-hop might be thought of as a bastion of oppressive gender ideals, but nowhere is gender transgression so overt as in the work of breakthrough hip-hop artist, Nicki Minaj. Her use of multiple characters, including male characters, her explicit references to sex with both men and women, her insistence on having a dick, especially when insulting other male artists, and her battles with the most prominent male rappers of her generation before her debut album was even released, are all unique in mainstream hip-hop. Her voice, its elasticity, its incredible shudder and stutter, is an oral representation of the shakiness of the boundaries she tramples over. In 'Did It On 'Em', she boasts: "All these bitches is my sons / and I'ma go and get some bibs for 'em /a couple formulas, little pretty lids on 'em / if I had a dick I would pull it out & piss on 'em / lemme shake it off / I just signed a couple deals, I might break you off," while in 'Roman's Revenge', which sees her adopt the persona of her gay male rapper character, Roman Zolanski, she begins, "I am not Jasmine, I am Aladdin", before confounding even this: "and I'm a bad bitch, I'm a cunt / and I'll kick that ho, punt."

In the video for Kanye West's 'Monster', on which Minaj guests with Jay-Z, Minaj represents herself as both Roman (in Nicki drag) and Harajuku Barbie, her hyper-femme Valley Girl incarnation. In a video that elsewhere presents women as lifeless – either vampires or zombies - Minaj's verses are vibrantly alive, writhing with the insinuations that her characters bring to the screen. In a scene like an S&M 'Upgrade U', Harajuku Barbie is tied to a chair while Roman stalks, caresses and threatens her; they swap boasts with increasing frequency. Roman describes his Nicki drag ('hairdresser from Milan is the monsta do / monsta Giuseppe heel is the monsta shoe'), Barb points out 'let me get this straight, wait, I’m the rookie/but my features and my shows ten times your pay,' before the lyrical trade-off becomes so rapid that boundaries are once again blurred, the characters begin to merge, and the final line of the song concludes 'RAWR, I'm a mothafuckin' monsta'. It's a stunning articulation of a hybrid self beyond standard concepts of gender, revealing Minaj as a truly experimental artist in the vein of Sun Ra, Prince or George Clinton, all of whom use surreal persona to articulate an escape from restrictive, racist political constructions of identity. Similarly, Minaj's work uses joyful imagination to propel her beyond the sexism and homophobia so prevalent in hip-hop – and the opportunities she leaves in her wake may well see others take up that challenge.

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Sheq
Feb 28, 2011 11:42pm

I must be a prude, because I see no value in any of these songs whatsoever.

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Fattie Brannigan
Mar 1, 2011 9:12am

Yes, I'm sure the middle-aged record company execs, who tell these artists what to do, are not just cynically exploiting a demographic.

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Tim Russell
Mar 1, 2011 9:31am

Kesha is very possibly the absolute nadir of popular music. Just when you don't think things can't get any worse, there she is.

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tenbenson
Mar 1, 2011 9:52am

Really well written article. But I have to agree with Fattie - far too much credit is being given to these artists for supposedly coming up with these ideas themselves. I find it extremely difficult to believe that. There are teams of professionals whose job it is to come up with this stuff.

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Z
Mar 1, 2011 10:42am

Most ideas for videos come from neither the artist nor the label but from the video directors. They are asked to pitch their ideas and if the label is looking for an "edgy" treatment they will go for that. Rather than having an agenda of their own, most artists are one-off muses to the directors.

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Petra
Mar 1, 2011 11:44am

In reply to Fattie Brannigan:

I'm not so sure. Nicki certainly isn't using queer or gender to titillate - she's apotropaic if anything, extremely sexually aggressive rather than suggestive. I don't think she's particularly set on acquiring a gay fanbase, and if she were, believe me, the last thing she'd ever want to do is come out as bi - in fact her bisexuality (as with most people's bisexuality) is continually under scrutiny from gay fans. Plus, as with Beyonce, I rly don't think there's a lot of marketing mileage in coming out for Black artists. That's admittedly far less the case with pop, but Jessie J's video is still super risky for a chart ingenue. Gaga is bi too, and only seems interested in making queer art.

Sam - I agree with you that there's queer subtext in the video representation that's not necessarily there in the songs, sure, just as we sometimes hear the voices of gay songwriters echoing through the performances of the women who sing their songs. But the performers cooperate with and co-design that, as they do with their tour performances, another place where a bunch of queer performative subtext tends to lurk.

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Tanya the Barmaid
Mar 1, 2011 12:14pm

Sorry not radical enough. As long as a p**** like David Guetta can have a hit called Sexy Bitch while men are being referred to by terms like dude and brother the current pop/R&B scene is more imbalanced than anyone has the nerve to say.

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Petra
Mar 1, 2011 1:03pm

In reply to Tanya the Barmaid:

Sure... it's unthinkable atm that (for example) Jay-Z would appear in drag to lip-sync to a Beyonce guest spot on one of his tracks. That's not in question. But I do think these texts are a lot more daring an interrogative than is usually recognised, and wanted to flag that up.

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Ella
Mar 1, 2011 3:53pm

Since at least Madonna, this kind of gender play and imagery has been pretty mainstream. If people don't comment on it so much it's only cos they are so used to it. Sex in music video can still cause "outrage" (as Rihanna has recently found) but I dont think there is anything new here. Far from it, it all just seems like a faint echo of previous statements.

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Mar 1, 2011 9:47pm

When men are doing it, there'll be something in this. As it is, there's still a massive double standard here. No one finds anything objectionable in this, but when male artists have the courage to irritate the closed minded homophobes among the ranks of fellow artists and listeners alike, then I'll sit up and pay attention. In a landscape where the likes of 50 Cent can continually come out with anti gay slurs while Kanye West NOT having anything against gays is something exceptional, I reckon I'll be waiting a while.

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Cardiff
Mar 2, 2011 10:41pm

California Gurls. Katy's video with nipple cakes made think what an idiot she was until I saw Firework. Jessie J's Money song is far better than the Dude one.

Re "The use of the dismissive 'girls' to describe these women artists aside" - thanks for spotting that. If men are described as boys they'd have a hissy fit. Why do people call fully grown women girls and some let them. Beyond me.

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Sam C
Mar 4, 2011 3:03pm

Thanks for this. I'd missed Minaj and am now totally besotted. But might Janelle Monae not have been worthy of a mention, with her Little Richard haircut and futuristic freedom stylings?

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Petra
Mar 6, 2011 12:01am

In reply to Sam C:

Sam - yep. Totally - I regret cutting her out, actually. There were paragraphs on Janelle, p!nk and Angel Haze that hit the cutting-room floor.

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Poppycock
Mar 17, 2011 9:48pm

They're all pretty bland and still gender mainstream, really.

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Poppycock
Mar 17, 2011 9:50pm

In reply to Sam C:

"Gaga is bi too, and only seems interested in making queer art."

Art ? She's a rip-off con "artist".

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Poppycock
Mar 17, 2011 9:55pm

In reply to Petra:

How is it daring ?

They are the type of "artists" that go with what is popular at the moment, pretty sure. If something else were popular, they'd make it to fit that scheme. It seems like it all swims on the surface and is readily changeable.

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Poppycock
Mar 17, 2011 9:59pm

In reply to Sam C:

Janelle Monae, she's okay.... still quite generic, in an artistic sense (very polished), I'll take her over the other cack mentioned, though; anyday).

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