The Quietus - A new rock music and pop culture website

News

Beyonce Becomes Fierce
The Quietus , October 23rd, 2008 14:32

New name for star's next record

Beyonce is to change her name for her forthcoming new album - and not to Beyonce-Z. That'd be daft. The star's next record will appear under the name Sasha Fierce, and presumably not be a concept record based around the pole dancing career of a failed Gladiators contestant from Dagenham.

Speaking of her name change, Beyonce said that Fierce showed her live girl onstage character, which is apparently her “fun, more sensual, more aggressive, more outspoken side and more glamorous side.

"I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am."

Sasha Fierce has a mySpace page full of marketing gumph based around the question "Who is Sasha Fierce?", with the promise of winning personal messages and dollar if you get it right. Could this have been a viral campaign that actually went a bit wrong because no-one gave a stuff who Sasha Fierce was, prompting Beyonce to have to announce it herself?

If you love our features, news and reviews, please support what we do with a one-off or regular donation. Year-on-year, our corporate advertising is down by around 90% - a figure that threatens to sink The Quietus. Hit this link to find out more and keep on Black Sky Thinking.